Sorouh Developments—an Egyptian joint-stock company—has officially launched its latest project, Rosevil, located in the R7 district on the central axis of the New Administrative Capital. The project boasts 85% green spaces and water features, ensuring a tranquil and luxurious living experience.
To mark this milestone, Sorouh Developments hosted an exclusive launch event at one of Cairo’s premier hotels, attended by an elite group of business partners, top real estate brokers, investors, public figures, celebrities, and athletes. The event was highlighted by spectacular performances from Superstar Tamer Ashour and Jannat, celebrating the grand unveiling of the new project.
The launch aligns with Sorouh Developments’ strategy to create modern communities that cater to the evolving needs of the Egyptian real estate market. Spanning 22 acres, Rosevil comprises only 227 villas, offering residents exceptional privacy and an upscale lifestyle. With 85% of the land dedicated to green areas and water features, and only 15% designated for buildings—with zero load percentage—the project reflects the company’s commitment to providing a healthy and sustainable living environment.
A special documentary film was screened during the event, showcasing the company’s journey since its establishment in 2018 as one of the first developers in the New Administrative Capital. Major General Abdelhamid Youssef, Chairman of Sorouh Developments, reaffirmed the company’s vision of delivering real value to the Egyptian real estate sector, emphasizing that its success is built on quality, innovation, and excellence. He further stated that Sorouh Developments envisions an even brighter future, with plans to expand both locally and internationally through Sorouh Holding.
Mohamed Rabie, Vice Chairman and Managing Director, highlighted that Sorouh Developments has solidified its position as a leading real estate developer in the New Administrative Capital, in line with Egypt’s national vision for 2030. He added that Sorouh’s journey is more than just numbers—it is a success story written every day.
Dr. Abdelhamid Ghanem, Board Member and CCO, emphasized that continuous development and quality are at the core of Sorouh Developments’ strategy, which has earned the trust of its clients and business partners. He described Rosevil as a milestone project, reinforcing the company’s commitment to delivering fully integrated communities that meet market aspirations.
Eng. Ahmed Harby, CEO of Sorouh Developments, stated that Rosevil represents another step forward, reflecting the company’s philosophy of creating fully integrated urban communities with world-class quality and design. He reiterated that the company continuously seeks to balance design innovation with sustainable, comfortable living environments. This vision has already been brought to life through four major projects in the New Administrative Capital: Citadel, Entrada, Entrada Avenue, and now, Rosevil.
During the event, Mohamed El Nour, Head of Sales at Sorouh Developments, provided insights into Rosevil, emphasizing its diverse villa designs, starting from 207 sqm, offering luxurious and comfortable living spaces. He also highlighted the project’s exclusive features, such as private electric car charging stations within each unit, a Club House, and a Strip Mall, ensuring a premium lifestyle for residents.
Sorouh Developments offers flexible payment plans tailored to all customer needs, with installments of up to 10 years and an exclusive 10% discount for the first 50 clients.
With this vision, Sorouh Developments continues its journey under the slogan “A Step Forward” reinforcing its commitment to building fully integrated communities that set new benchmarks for the Egyptian real estate market and align with global development trends.
