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Sunday, April 20, 2025
CEO: Marwa Abo Almajd
Sunday, April 20, 2025

Editor-in-Chief:
Marwa Abo Almajd

GROHE reveals the ‘Heart of Your Bathroom’ Campaign across IMEA region

by Marwa Abo Almagd
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GROHE brand, part of LIXIL, a global leader in bathroom solutions and kitchen fittings, is announcing the launch of its Heart of Your Bathroom marketing campaign in the IMEA region. The campaign aims to focus on how GROHE’s unseen technology and features, such as their water saving features or the new GROHE Rapid Smart box and Thermostat, and innovation is revolutionizing the sanitary industry and elevates the bathroom experience through delivering pure performance.

GROHE’s world-class German engineering empowers consumers to experience the Pure Joy of Water through innovative and sustainable bathroom solutions.

“The ‘Heart of Your Bathroom’ campaign is a testament to GROHE’s continued leadership in the bathroom solutions market,” says Mohamad Ataya, Leader, North West Africa, LIXIL, IMEA at GROHE. “We’re excited to bring our innovative technologies and design expertise to IMEA, empowering consumers to create their dream bathrooms and experience the pure joy of water.”

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