AllCall, the global smartphone brand, has officially entered the Egyptian market under the “Made in Egypt” slogan through its exclusive agent, JIT. This move reflects the company’s commitment to expanding throughout the Middle East and Africa while reinforcing local manufacturing initiatives and offering competitively priced smart devices tailored to meet diverse consumer needs.
Abdel Hamid Metwally, CEO of AllCall in Egypt, stated that the company views Egypt as a strategic market and is committed to strengthening its presence through investments in local production. “We have already commenced our manufacturing operations in Asyut, and we are currently preparing to launch a new factory in Ismailia within the next six months. This significant step aims to localize smartphone production in Egypt, promote the ‘Made in Egypt’ slogan, and transform Egypt into a regional hub for manufacturing and export,” Metwally said.
He added, “We are dedicated to offering devices that cater to every segment. Accordingly, we provide three main series of smartphones:
• Magic Series – for the entry-level market.
• Hero Series – for the mid-range market.
• Power Series & AllCall Series – for the flagship category.
Our smartphones in Egypt are priced between EGP 3,200 and EGP 7,000, and will be available through all distribution channels across various governorates.”
Metwally emphasized the company’s commitment to delivering an exceptional user experience with robust after-sales services: “We offer a 12-month warranty on all our smartphones, in addition to a 100-day screen replacement guarantee for any device with a broken screen. To ensure the highest service standards, we have partnered with Raya Company for maintenance and technical support.”
He further highlighted some of the cutting-edge features of their devices: “Our smartphones incorporate the latest technologies, including:
• Batteries with capacities of up to 5700 mAh to ensure extended operating times.
• Durable screens in the Magic Series that offer enhanced protection.
• Full support for 4G networks, ensuring a smooth and fast connectivity experience.”
Looking ahead, Metwally concluded, “We aim to capture a 5% market share in Egypt by the end of 2025, and we are continuously working to enhance our manufacturing capabilities in support of the ‘Made in Egypt’ initiative. Moreover, we plan to position Egypt as a regional export hub to North Africa, with further expansion into markets such as Libya, Tunisia, Morocco, and Africa at large.”
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About AllCall
AllCall is a Chinese brand specializing in the manufacturing of smartphones under the umbrella of Jezi Group. Founded in 2016, the company has successfully expanded into more than 27 countries worldwide, focusing on delivering smart devices that blend modern technology with affordability. AllCall’s advanced production lines include smartphones and tablets, and the company is dedicated to strengthening its presence in global markets, particularly in the Middle East, Africa, and East Asia.
