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Thursday, February 5, 2026
Thursday, February 5, 2026

EXEED Egypt and Shell Deliver a Fully Integrated Ownership Experience at Automorrow 2026

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EXEED Egypt is participating in Automorrow from February 5 to 8, as part of its strategy to strengthen the brand’s presence in the Egyptian market and deliver a comprehensive ownership experience that brings together luxury, advanced technology, and aftersales excellence.
This participation comes through a strategic collaboration with Shell, one of the world’s leading engine oil brands.

EXEED’s participation this year builds on its strong presence in previous editions of the exhibition, as the brand continues to reinforce its position as a premium automaker offering smart mobility solutions and a distinctive ownership journey rooted in quality, reliability, and meticulous attention to every customer touchpoint.

During the exhibition, EXEED Egypt, in collaboration with Shell, is launching an exclusive offer under the banner “EXEED Driven by Shell.” Customers who purchase the VX or RX models will receive a complimentary maintenance package for one full year or up to 20,000 kilometers (whichever comes first). This move reflects both partners’ commitment to delivering real value that extends well beyond the point of purchase.

The offer aims to enhance customer confidence and peace of mind in the long-term performance of EXEED vehicles by using Shell engines specifically engineered to deliver superior protection and efficiency, in line with EXEED’s advanced engineering standards.

Commenting on the collaboration, Yahia Abdel Quddous, General Manager of EXEED Egypt, said: “We view our participation in Automorrow as a platform for genuine engagement with our customers and an opportunity to present an integrated experience that reflects EXEED’s philosophy. Our partnership with Shell brings together two brands that share the same values of quality, reliability, and a commitment to delivering the best possible performance.”

He added: “The complimentary maintenance offer on the RX and VX models is part of our vision to provide a clear and comfortable ownership experience—one that starts at the moment of purchase and continues throughout the customer’s journey with the brand. This is a core pillar we continue to develop in the Egyptian market.”

EXEED Egypt invites visitors to Automorrow to visit its stand, explore the RX and VX models up close, take advantage of the exclusive EXEED Driven by Shell offer, and discover the latest features and advanced technologies the brand offers.

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