Murtaqa Developments is preparing to announce its new real estate project, spanning a net area of 210 feddans on Ismailia Road, adjacent to MIU University, as part of the company’s strategy to deliver an integrated residential community centered on extensive green spaces and low building density.
The project is administratively located within the New Sheraton area of Cairo Governorate and El Nozha District. It is being developed entirely as a villa community, with only 12% of the land allocated to the built-up area, while 88% is dedicated to green spaces and open areas, creating a residential environment characterized by privacy, tranquility, and a high quality of life.
The project features a low residential density of only four villas per feddan, reflecting the company’s approach to developing a community with spacious areas, extensive greenery, and limited occupancy rates.
Eng. Ahmed Amin Massoud, CEO of Murtaqa Developments, said the project represents a new step in the company’s strategy, which focuses on developing integrated urban communities based on prime locations, high-quality planning, low building densities, and extensive green spaces, while partnering with a group of specialized companies and experts throughout the various stages of development.
He noted that construction works have already commenced at the project in cooperation with a select group of consultants and specialized companies, as part of Murtaqa’s plan to accelerate execution while maintaining the highest quality standards throughout the project’s various stages.
Dr. Ibrahim Saber, Governor of Cairo, attended the signing ceremony for cooperation agreements with the project’s partners and reviewed the project’s overall design and master plan, as well as its services and components. The ceremony was attended by MP Amin Massoud, First Deputy Chairman of the Housing and Public Utilities Committee at the House of Representatives, along with a number of company executives, partners, and consultants involved in the project.
Murtaqa is expected to announce the launch of the project’s commercial district in the coming period. The district represents one of the key components of the community and will provide a comprehensive range of services and commercial activities designed to meet residents’ needs.
Murtaqa Developments, one of Ashraf Group’s companies, focuses on developing large-scale mega projects aimed at delivering integrated residential and commercial communities, with an emphasis on high-quality planning, low building densities, increased green spaces, and partnerships with specialized companies throughout the development and execution stages.
The company’s new project is based on an integrated partnership model involving a number of specialized companies and experts across development, design, construction, operations, and marketing. This approach is intended to enhance the project’s quality from the initial planning stages through to operation.
Vodafone Egypt — Technology Partner
As part of Murtaqa’s vision to develop an integrated urban community supported by advanced technological infrastructure, the company is partnering with Vodafone Egypt as the project’s technology partner.
El Sewedy Plug — Sustainable Mobility Solutions
Murtaqa is also partnering with El Sewedy Plug as its sustainable mobility solutions partner, providing electric vehicle charging stations within the project. The partnership reflects the company’s focus on integrating sustainability and technology solutions into the components of its urban community.
Inversion — Development Consultancy and Project Management
As part of this integrated partnership model, Murtaqa is working with Inversion, led by Eng. Mohamed Diab and Eng. Kamel Ibrahim, to provide development consultancy and project management services. The scope includes contributing to feasibility studies and development and design programs, as well as monitoring various development stages to ensure that the project’s investment and urban vision is translated into an integrated and executable development program.
Azure — Architectural and Master Planning Consultant
In the design field, Murtaqa Developments has signed a cooperation agreement with Azure, led by Eng. Omar Aqeel, to serve as the project’s main design consultant. Azure will be responsible for the master plan and architectural design, ensuring integration between the project’s urban vision and architectural identity.
MCG — Construction Supervision Consultant
MCG, led by Prof. Dr. Eng. Mohamed Massoud, Head of the Research Center, will oversee engineering supervision at the site and monitor construction works to ensure compliance with the project’s approved plans, designs, specifications, and standards.
GSCE — Specialized Soil and Foundation Consultancy
On the technical side, Murtaqa is partnering with GSCE, led by Prof. Dr. Eng. Mohamed Taha, to provide specialized consultancy and studies related to soil and foundations, which are key elements in ensuring the safety and quality of construction works from the project’s early stages.
This role includes conducting the technical studies and analyses required to assess the nature of the site’s soil, evaluate its characteristics and suitability for the planned structures, and provide technical recommendations related to foundation works. These services support sound engineering decisions before and during the construction stages.
The partnership reflects Murtaqa’s commitment to launching construction works based on comprehensive engineering studies, ensuring that the project’s designs and structural solutions are aligned with the nature of the site and the findings of the technical studies.
Eltizam — Integrating Operations from the Early Stages
In terms of management and operations, Murtaqa has assigned the project’s operation and management activities to Eltizam, led by Eng. Mohamed Essam, as part of the company’s approach to integrating operational and management requirements from the early stages of development.
Devcon — Main Contractor
Devcon, led by Eng. Mohamed Zidan, is undertaking the project’s main contracting works and participating in the execution of construction activities, leveraging its technical expertise and capabilities to support Murtaqa’s plan to accelerate construction while maintaining work quality in line with the project’s approved specifications and standards.
Murtaqa said the selection of this network of partners and consultants forms part of an integrated vision aimed at developing the project through a methodology based on specialization and the integration of expertise. Each partner has a clearly defined role across the development, design, construction, and operation stages, ultimately contributing to the delivery of an integrated urban community that reflects the company’s vision and ambitions in Egypt’s real estate development market.
