- Shell has been named the world’s leading supplier of motor oils for 19 consecutive years
- New motor oils include Shell Helix Ultra, compliant with the advanced 2025 API SQ standard
During its participation and platinum sponsorship of AutoMorrow 2026, Shell Lubricants Egypt launched its new range of upgraded motor oils, reaffirming its long-term commitment to Egypt’s automotive sector and its continued dedication to investing heavily in advanced lubricant technologies.
The new Shell motor oils were unveiled during AutoMorrow, Egypt’s international automotive exhibition, held from February 5 to 8 at the Cairo International Convention Center in Nasr City. The launch took place during an exclusive event for media representatives and Shell Lubricants Egypt partners, led by Eng. Haitham Yehia, Regional General Manager of Shell Middle East, Egypt, and Central Asia.
The newly launched portfolio includes Shell Helix Ultra, engineered to comply with the advanced API SQ 2025 standard—the highest passenger car motor oil performance specification developed to date. Its advanced formulation is designed to meet the demands of modern engines, delivering enhanced protection under severe operating conditions and high temperatures.
Commenting on the launch, Eng. Haitham Yehia, Regional General Manager of Shell Middle East, Egypt, and Central Asia, said:
“Egypt’s automotive sector is showing clear signs of recovery, and Shell continues to support this positive momentum by introducing world-leading technologies that address the evolving needs of drivers and vehicle manufacturers. Our platinum sponsorship of AutoMorrow reflects our strong belief in the importance of bringing all stakeholders of Egypt’s automotive industry together under one roof. Launching our new motor oils in the Egyptian market through an interactive platform that directly connects manufacturers and consumers is a moment of true pride for us at Shell.”
Shell Lubricants Egypt is the Platinum Sponsor of AutoMorrow 2026, with a strong presence at the exhibition, underscoring its ongoing support for automotive exhibitions and events that bring together vehicle manufacturers, industry stakeholders, and Egyptian consumers, contributing to the development of the local automotive industry.
Globally, Shell enjoys a prestigious position as the world’s leading lubricant supplier for 19 consecutive years, driven by continuous investments in lubricant technology and long-standing partnerships with major global automotive manufacturers, including its more than 75-year collaboration with Ferrari. This global reputation is further reinforced by strong local partnerships in Egypt, where leading automotive manufacturers rely on Shell’s expertise, technology, and innovations to deliver superior performance, quality, and world-class products to Egyptian consumers.
Shell’s focus goes beyond delivering the latest motor oil technologies to also providing practical solutions that address everyday consumer needs. These include Shell’s anti-counterfeiting tool, which enables drivers to verify the authenticity of the motor oil they use. This integrated approach reflects Shell’s commitment to building trust with customers and partners through advanced innovation, direct consumer protection solutions, and strengthening confidence in the global Shell brand.
Shell Helix Ultra is manufactured using Shell PurePlus Technology, an advanced process that converts natural gas into an ultra-pure base oil with 99.5% purity. This technology enhances engine cleanliness and elevates protection and performance levels, reflecting Shell Lubricants’ technological capabilities and its focus on maintaining leadership in lubricant innovation.
The launch of Shell’s upgraded motor oils in Egypt is aligned with Shell’s global strategy, which has recently introduced enhanced formulations and new packaging across international markets in line with the latest industry standards and evolving customer expectations.
Shell Lubricants Egypt’s participation in AutoMorrow 2026 reaffirms its role as a technological leader and a trusted partner to the automotive industry in Egypt and worldwide.
