The company teased customers with a major announcement to be revealed next month.
SN Automotive hosted its annual Ramadan sohour, welcoming a distinguished group of partners, automotive sector representatives, and some of its earliest customers who witnessed the company’s successful launch in the Egyptian market. The gathering took place in a warm Ramadan atmosphere that reflected the spirit of connection, appreciation, and the authentic values of the holy month.
The event was part of the company’s commitment to strengthening direct engagement and building long-term relationships that go beyond conventional sales transactions, in line with its vision of fostering sustainable partnerships with customers.
The executive management emphasized that inviting long-standing customers sends a message of appreciation for the trust they placed in the brand from the very beginning, stressing that the relationship with customers does not end at delivery but begins with a comprehensive after-sales ecosystem and continuous support.
In a step reinforcing equality and appreciation, the company announced two complimentary maintenance services for legacy Dongfeng customers and extended the warranty to seven years instead of six, in recognition of their loyalty and as a reaffirmation of SN Automotive’s commitment to delivering equal after-sales care to everyone within the SN Automotive family.
During the sohour, SN Automotive confirmed the continuation of its exceptional cash and installment offers across all models until the end of Ramadan, enabling customers to access advanced technology and benefit from premium features with flexible payment solutions.
The company also introduced a new driving phase with special offers on Dongfeng models — Shine, Mage, and Box — through a bundle of exclusive promotions designed to redefine the concept of car ownership in the Egyptian market.
SN Automotive offers financing solutions tailored to different budgets through three packages designed specifically for Egyptian consumers:
0% Interest Offer: 50% down payment with the remaining balance payable over two years interest-free.
First-Year Offer: 40% down payment with 0% interest throughout the first year of financing.
Competitive Financing: Starting from only 30% down payment, with the balance payable over one year interest-free, or extended repayment periods at Egypt’s most competitive rates: 4% for two years, 6.77% for three years, and 8.33% for four years.
These financing packages include unmatched benefits with every deal:
0% administrative fees with no hidden charges
Free insurance for the first year
Free licensing for the first year
Extended warranty on Dongfeng models up to seven years or 200,000 km
Ten-year warranty on batteries and drivetrain systems with no mileage cap
For cash purchases, SN Automotive also offers an added-value bundle of gifts and services on Dongfeng vehicles, ensuring peace of mind for customers:
One year of free insurance
One year of free licensing
Two years of free maintenance or up to 40,000 km, whichever comes first
Extended warranty up to seven years or 200,000 km
SN Automotive has also opened the door to the future for customers seeking exceptional luxury with Voyah and M‑Hero vehicles — representing the pinnacle of technological advancement and high performance — by offering the same financing facilities. Both brands benefit from identical cash and installment promotions, along with an extended warranty of seven years or 150,000 km, whichever comes first.
The company concluded its Ramadan gathering by hinting at a new phase of expansion, as it prepares to unveil a major surprise after Ramadan — one expected to significantly strengthen its presence in the Egyptian market and deliver unprecedented value for technology and performance enthusiasts.
SN Automotive represents a strategic alliance between Al Safi Group and El Nasr Automotive Company, with respective stakes of 76% and 24%. Established in November 2024 with a capital of EGP 500 million, the company has successfully acquired three Chinese brands in Egypt, launched nine new models, and initiated the production of Egypt’s first locally assembled electric vehicle.
As the exclusive agent of Dongfeng in Egypt, SN Automotive offers a lineup that includes Mage, Shine, and Box models — spanning both gasoline and electric options — in addition to Voyah’s luxury range and M-Hero’s rugged, high-durability vehicles.
SN Automotive has played a pivotal role in reshaping the Egyptian automotive market by introducing advanced alternatives at competitive prices, prompting other agents to review their profit margins. Its strategy has contributed to reducing the long-standing “overprice” phenomenon faced by Egyptian consumers, while its warranty and maintenance packages have pushed established dealers to enhance their services and reduce after-sales costs.
