SN Automotive, representing a strategic alliance between El Safy Group (76%) and El Nasr Automotive Manufacturing Company (24%), has announced the launch date of the first locally manufactured models of the global Dongfeng brand in the Egyptian market.
The announcement was made during SN Automotive’s participation in the Egypt International Motor Show “Automorrow 2026,” held from February 5 to 8 at the Cairo International Convention Center in Nasr City.
Mr. Yehia Abdel Halim, CEO of SN Automotive, confirmed that the company’s objectives combine commercial competitiveness with the establishment of a major Egyptian entity that contributes to economic development.
Abdel Halim stated that the second half of 2026 will witness the launch of the first locally assembled (CKD) Dongfeng models, alongside the availability of fully imported vehicles (CBU) to ensure balanced market coverage. He emphasized:
“Our vision goes beyond local manufacturing; we aim to transform Egypt into a regional hub for the manufacturing and export of the Dongfeng brand.”
He added that the company is preparing to introduce models of the first Egyptian-made electric car before the end of the second quarter of the current year.
He also confirmed that since day one, SN Automotive has focused on building a strong dealer network covering sales and after-sales services, in addition to company-owned locations in Cairo, Giza, 6th of October City, and Alexandria. An ongoing expansion plan is in place to strengthen its presence in more areas, ensuring a unified service level across the country.
During its participation at the exhibition, in Halls 1 and 2, SN Automotive showcased a comprehensive lineup of models catering to all segments of the Egyptian market. This included the youthful Shine, the family-oriented Mage, and the modern electric Box models from the Dongfeng brand. The display also featured models from M-Hero, representing the pinnacle of military-grade technology in a luxurious civilian off-road form, as well as Voyah models, which embody electric luxury and AI-driven driving intelligence.
As part of its role in facilitating access to modern vehicles for Egyptian consumers, SN Automotive, in collaboration with NXT Bank, unveiled an “unprecedented” financing offer during the exhibition for a limited time, including:
• Special financing for Voyah and M-Hero vehicles with a down payment of up to 50% and 0% interest for two years.
• Competitive financing for Dongfeng vehicles, with down payments starting at 30% and:
• 4% interest for 2-year repayment,
• 6.77% for 3 years,
• 8.33% for 4 years.
• 0% administrative fees on all financing transactions.
• Free insurance for the first year.
• Free vehicle licensing for the first year.
The company also strengthened customer confidence by extending warranty periods to:
• 7 years or 200,000 km for DFM vehicles.
• 6 years or 150,000 km for Voyah and M-Hero vehicles.
• 10-year extended warranty for batteries and drivetrain systems (with no mileage limit).
The CEO concluded by saying:
“At SN Automotive, we offer an integrated ecosystem of quality, technology, and loyalty. Our entry into the market represents a long-term commitment to supporting the Egyptian economy and delivering the value citizens deserve, with promises of surprises and new models to be revealed soon.”
