Tatweer Misr launches REACH Program, an innovative program designed to offer flexible payment options that meet the needs of various consumer segments. The program not only provides a range of payment plans but also serves as a strategic tool aimed at enhancing client relationships and supporting the sustainability and growth of the company’s projects.
Strategic Value behind REACH Program
REACH Program is a strategic model built on a deep understanding of market shifts and consumer needs. It guarantees:
- Meeting Customer Needs: Through flexible payment plans ranging from 5 to 15 years, tailored to the financial capacity and individual circumstances of clients.
- Stimulating Sales and Boosting Profitability: By alleviating purchasing barriers and expanding the potential customer base.
- Ensuring Cash Flow Continuity for the Developer: Ensuring projects are completed on time without affecting the delivery schedule.
- Strengthening Partnerships: Building stronger and more sustainable relationships with strategic partners, such as contractors, real estate brokers, and others.
Strong Competitive Advantages
- High Flexibility: The program offers a variety of payment options, allowing each client to choose the plan that best suits their needs.
- Effective Response to Purchasing Power challenges: Through carefully crafted plans that align with the client’s income and realistic circumstances.
- Inclusivity and Diversity: The program serves a wide range of clients, whether they are looking for their first home, a second vacation home, or real estate investment opportunities.
- Added Value for All Parties: The program supports the interests of all stakeholders, including the client, developer, real estate broker, and others.
REACH Program is more than just a sales tool; it represents a new communication experience with clients, built on trust and mutual understanding. It fosters deeper, more loyal relationships with the Tatweer Misr brand. REACH Program is a practical embodiment of Tatweer Misr’s vision, which emphasizes innovation and focusing on the real, evolving needs of clients. Through REACH, Tatweer Misr affirms its commitment to offering integrated solutions that go beyond the traditional buying and selling model, reinforcing its position as a leading real estate company with a forward-looking vision, capable of responding intelligently and flexibly to market changes.
Regarding the company’s coming plans, Tatweer Misr plans to invest 14 billion Egyptian pounds (approximately $280 million) in 2025 as part of its expansion strategy across major real estate markets, according to Co-founder, President, and CEO Ahmed Shalaby.
The developer anticipates reaching EGP 35 billion ($700 million) in sales by year-end, with projected net profits of EGP 2 billion ($40 million).
In the first quarter of 2025, Tatweer Misr generated EGP 6 billion ($120 million) in revenue, delivering 500 units and investing EGP 3 billion ($60 million). The goal for 2025 is to deliver 2,000 units.
Shalaby mentioned that the company finalized an agreement with Arab African International Bank and Al Ahly Pharos to initiate a EGP 20 billion ($400 million) securitization program over five years, with the first issuance designed to expedite its real estate projects.
In 2024, Tatweer Misr reported EGP 33 billion ($660 million) in sales, delivered 1,400 units, and invested EGP 4 billion ($80 million), achieving net profits of EGP 1.7 billion ($34 million) from 2,350 units sold.
Shalaby indicated that the company is exploring new investment opportunities in Saudi Arabia and Oman, planning to announce a new project in 2025 without further details. Domestically, Tatweer is considering developments in the North Coast, East Cairo, and West Cairo.
Currently, Tatweer Misr is working on six projects across East and West Cairo, the North Coast, and Ain Sokhna.
Shalaby also highlighted that Tatweer Misr is the first real estate firm in Egypt to receive the SmartScore Platinum certification from WiredScore for its headquarters at Arkan Plaza in Sheikh Zayed City. The company holds four ISO certifications, underlining its commitment to smart and sustainable development.
