10 feddans on 6th of October’s Central Axis… Warwick, UFC Gym, Vodafone and RICO join operating and partnership ecosystem supporting the project
In just 21 days, Dubai Developments successfully sold out the first phase of its Walk’n project in 6th of October City, underscoring strong market demand since its launch and reflecting growing interest among customers and investors in projects that combine investment opportunities with strong operations and a diverse range of services.
Walk’n’s success is not limited to the speed of its sales. It also reflects a strategy adopted by Dubai Developments since the project’s launch, centered on creating an integrated destination that goes beyond the traditional concept of real estate units by combining commercial, administrative, medical, hospitality and entertainment components, supported by specialized partners in hospitality, sports, technology, entertainment and engineering consultancy.
Walk’n’s partners include Warwick Hotels & Resorts, which will manage and operate the hotel component and hotel units; UFC Gym, one of the project’s major brands; Vodafone, which will handle the project’s technology infrastructure; and RICO, which will provide entertainment services and activities. Hafez Consultant serves as the project’s engineering consultant.
Record sales reflect market confidence in Dubai Developments’ vision
Mohamed Abu Saada, Chairman of Dubai Developments, said the sellout of the first phase within just three weeks of its launch is a strong indicator of the demand for Walk’n and confirms customers’ and investors’ confidence in the company’s vision.
He added that Dubai Developments has sought from the outset to offer a differentiated product that is not based solely on location or the diversity of units, but on creating an integrated destination combining commercial, administrative, medical, hospitality and entertainment uses, supported by a network of specialized partners.
Abu Saada said the company’s partnerships with Warwick Hotels & Resorts, UFC Gym, Vodafone, RICO and Hafez Consultant are part of its strategy of working with entities that have proven expertise in their respective fields, helping ensure sustainable operational and investment value within the project.
The presence of major international brands in hospitality management, sports, entertainment and technology will strengthen Walk’n’s ability to become an active, all-day destination rather than simply a collection of commercial and administrative units, he added.
From hotel to gym and entertainment, Walk’n builds an integrated attraction ecosystem
The hospitality component represents one of the project’s key pillars, with Dubai Developments partnering with Warwick Hotels & Resorts to manage and operate the hotel units, bringing international hospitality expertise to the project and enhancing the investment value of this component.
UFC Gym is also part of the strategy to attract major brands to Walk’n, supporting the project’s vision of offering an integrated experience that combines investment, services, sports, entertainment and lifestyle.
Through these partnerships, the company aims to create continuous footfall and operational activity within the project by attracting brands capable of drawing diverse segments of visitors and customers, supporting commercial activity and enhancing the investment value of Walk’n’s various components.
Technology and entertainment key to Walk’n’s operating model
Vodafone will implement the project’s technology infrastructure, supporting Walk’n’s vision of providing a modern environment powered by technology solutions serving its various activities and uses.
Meanwhile, RICO will be responsible for entertainment services and activities, making entertainment a central part of the Walk’n experience rather than simply an additional offering.
The company is betting on the diversity of services and activities to attract visitors throughout the day, creating continuous footfall that supports the project’s commercial, administrative, medical and hospitality components.
Hafez Consultant provides engineering expertise
On the engineering side, Dubai Developments has appointed Hafez Consultant as the engineering consultant for Walk’n, as part of a strategy centered on partnering with specialized entities to support the project’s design, development and construction phases.
This complements the project’s broader partnership ecosystem, which covers various elements ranging from engineering consultancy and technology infrastructure to hospitality management, entertainment activities and services.
10 feddans on the Central Axis put Walk’n at the heart of 6th of October’s growth
Walk’n spans 10 feddans in a strategic location directly on the Central Axis in 6th of October City. The project includes commercial, administrative and medical units, alongside hotel units and entertainment areas.
The project is based on a Mixed-Use Destination concept that brings shopping, business, healthcare services, hospitality, sports and entertainment together in one location, aiming to generate continuous activity and serve a diverse mix of customers, visitors and investors.
Abu Saada said the location was selected based on an investment vision targeting areas with strong potential for urban and economic growth, noting that West Cairo has become one of the most important growth corridors in Egypt’s real estate market.
The project’s direct location on the Central Axis, combined with its diverse uses and the strength of its brands and partners, represents one of Walk’n’s key competitive advantages, he added.
21 days enough to complete first-phase contracts
Abu Saada said the results reflect customers’ and investors’ confidence in Dubai Developments’ vision, noting that investors have become increasingly aware of the importance of operations, management and the brands within a project, alongside the price and size of the unit.
The success of the first phase gives the company strong momentum to proceed with the next phases of Walk’n according to its development plan, while maintaining the targeted quality and value, he added.
From Address Mall to Walk’n, Dubai Developments expands in West Cairo
Dubai Developments was established in 2013 and has since been building a growing presence in Egypt’s real estate market by developing projects in areas with promising investment and urban development potential.
The company launched its first products in Egypt’s real estate market in 2023, Address Mall in Hadayek October and Address Home One, while Walk’n represents its latest step in a strategy focused on developing more diverse and integrated destinations.
Abu Saada said the company is leveraging its accumulated experience in the Egyptian market, alongside a growing network of partnerships with specialized local and international entities and brands.
Walk’n translates this strategy into an integrated destination combining real estate development, management, operations, technology, entertainment and hospitality.
First-phase success paves the way for Walk’n’s next phase
With the first phase fully contracted within just three weeks, Walk’n is entering a new stage, supported by the strong demand it has generated since launch, its strategic location on the Central Axis, its diverse uses and its operating and partnership ecosystem.
The ecosystem includes Warwick Hotels & Resorts for hospitality management and operations, UFC Gym as one of the project’s major brands, Vodafone for technology infrastructure, RICO for entertainment services and activities, and Hafez Consultant for engineering consultancy.
Through Walk’n, Dubai Developments is continuing to expand its presence in West Cairo, building on its previous experience and its vision of developing integrated real estate destinations that combine strategic locations, diverse uses, active operations and partnerships with major names and specialized entities.
