• Yalla Group demonstrated consistent profitability, with revenue reaching $318.9 million in 2023
• Yalla Group recorded over 40 million monthly active users as of Q3 2024
• Yalla Ludo has become the highest-revenue-generating casual gaming app in MENA
Yalla Group, the largest Middle East and North Africa (MENA)-based online social networking and gaming company, participated in the WN Conference, an exclusive event designed for deal-making, networking, and collaboration with top industry leaders.
The event, held on February 11-12, 2025, was organized in partnership with AD Gaming and featured discussions on investment, market growth, gaming analytics, esports, and emerging technologies like Web3.
During the conference, Saifi Ismail, President of Yalla Group, delivered a keynote address highlighting Yalla Group’s journey from a regional startup to a publicly listed tech unicorn, emphasizing its role in driving innovation, fostering community engagement, and expanding the region’s gaming landscape.
Ismail shed light on Yalla’s exceptional growth, noting that since its 2020 IPO, the company has achieved a steady rise in revenue and user engagement. As of Q3 2024, Yalla Group recorded over 40 million monthly active users, with an average daily engagement of more than five hours per user. The company also boasts 12 million paying users.
Financially, Ismail said that Yalla Group has demonstrated consistent profitability, with revenue reaching $318.9 million in 2023 and surpassing $88 million in Q3 2024 alone, maintaining a net profit margin above 44%.
A major driver of this success is Yalla Ludo, which has become the highest-revenue-generating casual gaming app in MENA. Despite competition from global gaming giants like Ludo King and Ludo Star, Yalla Ludo has maintained its dominance by offering localized content, an ad-free experience, and real-time voice chat, creating a social networking experience that resonates with MENA’s cultural traditions. The app has secured the #1 spot on iOS and Google Play in MENA and #2 globally.
Ismail reaffirmed that Yalla Group is committed to innovation and market expansion, stating: “At Yalla Group, we are driven by a clear vision: to be the premier online destination for social networking and entertainment in MENA. As we navigate the evolving digital landscape, we remain committed to enhancing the quality of our offerings and expanding our reach, ensuring that we provide the most engaging and culturally resonant experiences for our users.”
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About Yalla Group Limited
Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenue in 2022. The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localized Majlis functionality. Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally focused, integrated ecosystem dedicated to fulfilling MENA users’ evolving online social networking and gaming needs. Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core games in the MENA region, leveraging its local expertise to bring innovative gaming content to its users. In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users, WeMuslim, a product that supports Arabic users in observing their customs, and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA. Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets. Yalla’s mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localized appeal that profoundly resonates with users.
